By Gemaya LaVassaur
Facebook can easily be known or misinterpreted as a social curse, but has anybody ever taken the time to look at how Facebook can benefit one’s business or career?
I haven’t been this excited about a social media product since Facebook Timeline for Pages. Okay, well that was only two months ago, but before that, I don’t remember a comparable time.
“The opportunities for businesses to benefit from Facebook Offers are endless. And this isn’t just big businesses, but small businesses, too. In fact, the little guys may benefit most,” said Jon Loomer, a marketing consultant who specializes in Facebook marketing.
Most things you see on your news feed are people promoting their businesses, such as people custom-making clothes or even starting websites where they sell their own clothes, to people using Facebook to promote their campaign for people to become more interested in what they say.
Almost every major business has a Facebook page that keeps the people who “like” their page updated on what is going on, basically giving the inside-scoop to keep their customers loyal and satisfied.
Most restaurants open a page just to display their menu, operating hours, specials, happy hours and phone numbers. Some even add in a monthly, weekly or an annual contest for their guests to receive gift cards.
What does that do? It keeps their guests happy and at the same time provides a broader audience than a commercial on television could provide.
Facebook is full of opportunities, but now most people check on Facebook for an update of the social media’s drama instead of looking to see what’s new in the economy or what’s even going on with everyday life. I agree that Facebook has been abused since it was made, so what was the real reasoning behind the creation of Facebook?
Mark Zuckerberg on Friday, Sept. 8, 2006 stated, “When I made Facebook two years ago, my goal was to help people understand what was going on in their world a little better. I wanted to create an environment where people could share whatever information they wanted, but also have control over whom they shared that information with. I think a lot of the success we’ve seen is because of these basic principles.”
When Mark Zuckerberg made the site he started off with a positive foundation, and he allowed people to build upon it as they pleased. Of course even if the foundation is positive and is negated by the layers laid afterward by our generation, people often seem to forget what’s supporting the base.